Broadcast Dialogue’s 2021 Canadian Radio Awards, Presented by HD Radio
We’re looking for your station’s best radio from the past year, from on-air talent to imaging and commercial production, engineering and station promotions.
This year, we’ve expanded our categories to 22, including new partnerships with the National Campus & Community Radio Association (NCRA/ANREC), that will see a Best Campus or Community Station of the Year award established and the Radio Connects’ Sound of Success Award, demonstrating innovative use of radio to positively impact client business – locally, regionally, or nationally, whether a station, group, agency, or radio advertiser. Due to an overwhelming number of entries last year, we’ve also added new talent and commercial production categories.
Juried by a panel of industry experts, awards will be handed out in each category to Major, Medium and Small Market winners.
Station of the Year – presented by NLogic
Recognizing overall excellence in radio broadcasting, this award goes to a local station demonstrating its ability to impact and engage with its target audience; including but not limited to personality strength, client effectiveness, community involvement, promotions and marketing, as well as creativity and innovation.
Campus or Community Station of the Year – presented by National Campus & Community Radio Association (NCRA/ANREC)
Recognizing overall excellence in broadcasting, awarded to a station operating as a not-for-profit and c/c licenced, demonstrating its ability to impact and engage with its campus and/or community audience, including but not limited to community service and involvement, creativity, innovation.
Program Director of the Year – presented by Signal Hill Insights
Awarded to a Program Director who demonstrates leadership, while promoting positive workplace culture, creativity, and the conception of unique programming that engages the station’s target audience. PD of the Year nominees may also be judged on community involvement, innovation, talent development, and efforts to promote the station’s identity and core values.
Music Director of the Year – presented by MusicMaster
The Music Director of the Year honour reflects excellence in tastemaking in the curation of station playlists. Nominees will be judged on their demonstrated ability to assess what will resonate with listeners, including the addition/discovery of new releases and new local talent if applicable to station format. Nominees may also be judged on conception of music-related station contests, giveaways, and other initiatives.
Best On-Air Solo Host (Music) – presented by PH1L Consulting
Awarded to an individual who displays an outstanding ability to engage, inform and entertain their target audience, judged on originality, and presentation, as well as community involvement and ability to convey station brand and identity.
Best On-Air Team (Music) – presented by David Kaye/Kayeman Productions
Awarded to an on-air team who display an outstanding ability to engage, inform and entertain their target audience, judged on originality, presentation, and co-host synergy, as well as community involvement and ability to convey station brand and identity.
Best On-Air Solo Host (News/Talk/Sports)
Awarded to an individual who displays an outstanding ability to engage, inform and entertain their audience, judged on originality, and presentation, as well as credibility, relevance, and ability to approach complex topics with clarity and balance.
Best On-Air Team (News/Talk/Sports)
Awarded to an on-air team who display an outstanding ability to engage, inform and entertain their audience, judged on originality, presentation, and co-host synergy, as well as credibility, relevance, and ability to approach complex topics with clarity and balance.
Best Canadian Multi-Market Program – presented by radioCount
Awarded to the on-air and production team behind programming, distributed either nationally or to multiple markets. Submissions will be judged on originality, presentation, and ability to entertain and demonstrate relevance to audiences across multiple stations and communities.
Best Anchor or Reporter
Awarded to an individual who demonstrates excellence in their ability to present news with clarity and credibility, including but not limited to live, breaking news, special events, and continuing coverage. Nominees will be judged on presentation, creativity, ingenuity, and demonstrated ability to respond and pivot to bring emerging stories to air.
Best Podcast – presented by Triton Digital
Awarded to the producer, on-air personality or team, who demonstrate creativity, originality and excellence in podcasting.
Best On-Air Promotion
Awarded to a station for excellence in contesting or station promotion. Nominations will be judged on audience engagement, creativity, programming integration, production value and on-air execution.
Best Sales Promotion – presented by Matrix Solutions
Awarded to a station that demonstrates excellence in executing a local sales campaign or promotion for a client, with a focus on creativity, ingenuity and target audience engagement.
Best Community Service Initiative – presented by Bohn & Associates Media
Awarded to a station that demonstrates creativity, engagement, and impact in the execution of a community service initiative. Nominees will be judged on programming integration, station creative and production values, and on-air and street team execution.
Sound of Success Award – presented by Radio Connects
The Sound of Success Award is open to stations, agencies and clients, recognizing a radio campaign that demonstrates how AM/FM Radio successfully contributed to business objectives, demonstrated by ROI, brand lift, and increased store or web traffic, in a local or national sales campaign.
Canadian Radio Emerging Artist of the Year – presented by FYI Music News
In an unprecedented partnership with FYI Music News, we’ll be launching the Canadian Radio Emerging Artist of the Year, presented by FYI Music News, nominated and voted on by radio Program Directors and Music Directors. Check back soon for more information!
Best Commercial – Local – presented by streamB – streamB.com
Recognizing creative and technical excellence in local commercial production, consisting of either an individual spot or client campaign.
Best Commercial – National – presented by C.B.S.
Recognizing creative and technical excellence in national commercial production, consisting of either an individual spot or client campaign.
Best Performance in a Commercial
Celebrates a strong voicing/acting performance, creativity and ability to paint realistic mental pictures, tone and pacing to enhance a commercial.
Best Imaging Voice
Awarded to the best Canadian voice over talent for station imaging produced for a Canadian station, including demonstrated ability to capture station brand and identity.
Best Imaging Production – presented by Benztown Branding
Recognizing creative and technical excellence in station i.d. imaging. Entry may be for a single station or network brand.
Best Use of Sound in Imaging, Commercial, or Program
The creative use of sound within imaging, commercial or programming work, reflecting technical excellence in creating or manipulation audio elements (incl. sound effects, music and dialogue).
Best Achievement in Engineering
Awarded to an individual or station engineering/IT team that demonstrates excellence in technical problem-solving. Nominees are judged on their ability to navigate technical challenges, whether individual events or as part of a station build, transition or ongoing project, as well as ingenuity, knowledge, and adaptability.
Eligible submissions must have been aired or been executed between Nov. 1, 2020 and Oct. 10, 2021. The entry deadline is 12 a.m. PT on Oct. 11.
* There is NO COST for entering your station thanks to the generosity of all our sponsors.
Entries in each category should consist of supporting materials limited to an mp3 (no longer than 3 minutes in length), as well as a supporting jury brief limited to 200 words (and no longer than two pages max), in addition to ratings data if applicable.
Broadcast Dialogue will select a maximum of five finalists per category, with a jury of past and present industry professionals to select a winner and a runner-up in each category.
Nominations open Monday, Sept. 13 and close Monday, Oct. 11 at 11:59 p.m. PT
Winners will be announced Monday, Nov. 8 online and featured on BroadcastDialogue.com, CanadianRadioAwards.com, in addition to receiving a physical award.
Rules & Regulations
To be eligible for the 2021 competition, entries must have been published or aired on Canadian radio between Nov. 1, 2020 and Oct. 10, 2021. Winning entries will be showcased on our website. By entering you agree to Broadcast Dialogue’s publication and use on social media of all materials attached to your awards submission.
Only one entry per station is allowed in any particular category.
Jury Brief Requirement
To help our jury evaluate your work, include any relevant details that add context to your submission on why you deserve recognition in a particular category. This could include, but not be limited to ratings data, results, audience engagement, and overcoming challenges.
If your entry is not produced in English, a complete script in English for radio is required for the jury.
Any questions, concerns or suggestions, can be forwarded to email@example.com.
Major (PPM-rated) – Toronto, Montreal, Vancouver, Calgary, Edmonton
Medium (pop >100K) – Ottawa, Quebec City, Winnipeg, Hamilton, Kitchener, London, Halifax, Victoria, Windsor, Saskatoon, Regina, St John’s, Kelowna, Kingston, etc.
Small (pop <100K) – All other markets